LOCAL HOST DEVELOPMENT
Course Synopsis
Do you know all the associations that have board members who are leaders from your community? This course focuses on how destinations can secure more business through improved bids based on better targeting and finding the inside track.
Content
Throughout the course, you will get to understand:
- How is a strong association community in your destination beneficial to business events?
- What are some practical ways to build and strengthen the association community in your destination, keeping in mind the impacts from the pandemic?
- How can you develop and support an Ambassador program in your destination?
Learning format
The course provides approximately 90 minutes of learning via a combination of live, instructor presentations and interactive student engagement.
A certificate of completion will be awarded at the end of the course.
Target Audience
The course is designed primarily for middle to senior level managers of CVBs and DMOs, associations and destination suppliers.
Course Instructors
Bruce Redor
Bruce is an established business events professional with over 25 years’ experience in the hospitality and service industry. Since he has been with GainingEdge, Bruce has been involved in numerous consulting engagements across Europe, Africa, Asia and the Middle East. He is also a favored speaker in industry events across Europe. Bruce developed ambassador programmes in Lyon, Flanders and Moscow.
Paul Vallee
Paul has consulted for clients in Canada, the US, South America, Asia and Europe. He has more than 30 years’ experience including serving as the Managing Director for BestCities Global Alliance. Paul has been an invited speaker around the globe and was on faculty at Capilano University in international destination marketing. He oversaw the highly successful Vancouver’s Be a Host program.
Mike Williams
Mike is a destination and convention and bureau specialist with 30 years’ experience in the industry. Since joining GainingEdge in 2007, he has been lead consultant in Australia, Asia, Africa, and the Middle East. Mike has facilitated numerous industry workshops and seminars across the globe with 100+ sessions in the Asia-Pacific region. He has developed ambassador programmes ten+ cities around the world.
Time Zones
APAC
Australia, New Zealand and Asia
Registration Closed
EMEA
Europe, Middle East and Africa
Registration Closed
Americas
North, Central and South America
Registration Closed