bureau funding & Modelling
Course Synopsis
The structure and funding of a convention bureau is fundamental to its efficient functioning. This course is intended to equip business event professionals with knowledge on ways to organize and finance operations.
Content
Throughout the course, you will explore:
- The different types of bureaus and how they are set up
- Considerations for ways to evolve organisation structure
- Various funding sources for bureaus to aid in the promotion of business events
Learning format
The course provides approximately 90 minutes of learning via a combination of live, instructor presentations and interactive student engagement.
A certificate of completion will be awarded at the end of the course.
Target Audience
The course is designed primarily for middle to senior level managers of CVBs and DMOs and destination suppliers.
Course Instructors
Bruce Redor
Bruce is an established business events professional with over 25 years’ experience in the hospitality and service industry. Since he has been with GainingEdge, Bruce has been involved in numerous consulting engagements across Europe, Africa, Asia and the Middle East. Bruce is also a favored speaker in industry events across Europe. He facilitated brand development in South Africa, Luxembourg, Den Haag.
Paul Vallee
Paul has consulted for clients in Canada, the US, South America, Asia and Europe. He has more than 30 years’ experience including serving as the Managing Director for Best Cities Global Alliance. Paul has been an invited speaker around the globe and was on faculty at Capilano University in international destination marketing. He led the brand refresh for the alliance in 2019.
Mike Williams
Mike is a destination and convention and bureau specialist with 30 years’ experience in the industry. Since joining GainingEdge in 2007, he has been lead consultant in Australia, Asia, Africa, and the Middle East. Mike has facilitated numerous industry workshops and seminars across the globe with100+ sessions in the Asia-Pacific region. He facilitated brand development in Japan’s MICE cities, Malaysia, Daegu.