social media strategy
Course Synopsis
Social platforms like Facebook, Twitter and YouTube have a big influence on the way trends develop. Photo sharing platforms like Pinterest, Instagram and Flickr can be used to inspire new ideas and garner excitement for travel and events of all types. LinkedIn, on the other hand, connects us to professionals worldwide, which can be very useful in spreading a message.
If used strategically, social media can be a very effective marketing channel for the business events industry. In this course you will learn how to develop strategic social media strategies to engage the business events market in a digital world.
Content
Throughout the course, you will explore:
- The importance of targeting the right audience
- How to find and build an engaging audience through creating buyer personas
- Why multi channel strategies are important
How to choose the right channels to reach your audience
How to stand out from the crowd with unique and engaging content
Learning format
The course provides approximately 90 minutes of learning via a combination of live, instructor presentations and interactive student engagement.
A certificate of completion will be awarded at the end of the course.
Target Audience
The course is designed primarily for middle to senior level managers of CVBs and DMOs and destination suppliers.
Course Instructor
Marlieke Kemp-Janssen
As founder and managing director of Aureum Hospitality Advisers, Marlieke provides personable and results-driven revenue management and digital marketing solutions to companies in and beyond the hospitality industry. Marlieke has over 10 years of experience in the international hotel industry. She held positions as Revenue Manager, E-commerce Manager, Digital Marketing Manager and Marketing Communications Manager in luxury (branded) hotels. Combining all her experience she successfully helped other businesses grow by implementing proven revenue management and digital marketing strategies.